The Three Part Sales Procedure

Without sales, most businesses wouldn’t get off the ground. Most companies today owe their success to a strong sales force. Even small shops that don’t employ traditional salespeople rely on sales to make money. Somebody or something at some point in time convinced that person to walk into the shop and by that widget.

Make no mistake, selling is a tough business. It can be exceedingly difficult to convince somebody to open up there wallet and buy your product. One thing you’ll hear over and over again in sales training is that sales is a numbers game. In this article, you’ll learn the basic three step process that when put to consistent use, can dramatically increase your sales, your commissions, and your profits.

To begin with you’ll have to start prospecting. This simply means contacting as many people, usually strangers, as possible to find out if they are interested in your product. The more you contact, obviously, the more interested people you’ll find. Generally speaking, in most random populations, you’ll find that about two percent of people will show an interest in your product.

Once you’ve got a person that’s interested in your product, you’ll need to convert them into a buyer. Although some think this is the most difficult part, you’re percentages will be much higher than when prospecting. In order to do a good job, you’ll need to know your product inside and out. It also helps a great deal if you have an idea of what kind of objections you’ll run across, so that you can plan ahead in order to overcome them more easily.

The final stage is one that people often forget, or neglect. It’s easy to forget about the customer once you’ve got your money, but don’t make this error. Staying in touch with existing customers is a great way to increase sales for a couple of reasons. One is that previous customers are great for more sales in the future. And second is that some of the referrals you get from customers can be pure gold. Some referrals will even sell them selves, with little effort on your part.

By consistently applying this three step sales process, you’ll see your sales really take off. It takes work, consistent effort and persistence, and lots of rejection, but when the cash starts rolling in, it will all be worth it.

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