November 6, 2010
Picking The Right Business Cards To Have An Impact
It’s still common practice to give out business cards. Even online businesses use them as a method of giving out their URL. Cards are compact and easy to carry, making them a very handy method of giving out information. However, you need to ensure that the card actually stays with a person.
Making a card memorable and worthy of keeping isn’t an easy job. It all starts with the pattern. There are so many choices when it comes to card design. Look at some samples online and see what you like. For impact, going with something besides the traditional white paper is a good idea.
Black business letterhead is always interesting and can really grab people’s attention. However, other colors can be good as well. The paper used comes in a huge variety of colors, you just need to pick one and make sure that the printer you’re going to be using is going to provide the same color.
Texture can also help make a card more noticeable. Look at a stack of business cards and you’ll notice that most are smooth and white. Anything that changes this up will be noticed more and people will remember you easier. Try to think outside the box and make sure that you have a card that is truly unique. Textures range from slightly bumpy to actual metal.
The actual design also matters. Will the theme be black and white or will you use color? While color printing is going to cost more, it is also more eye catching and can be worth the extra money. Photo cards are particularly good for those who have visual products, such as crafters or artists. These feature a photo on the front and the back carries the information.
There are so many choices.It might take a bit to choose your preferred card design. If you still aren’t sure, you can stick with a very basic design. Your name, contact info and a logo or photo are all that you really need.
Next, you need to pick a printer. Going with a local one allows you to hover and direct and is ideal for large numbers of cards, but an online printer has other benefits. Online places often offer novelty cards, such as round, metal or cutout business card options. You’ll also get free shipping in most cases.
It’s also possible to print cards on a home printer. This works well for small runs of cards. Most printers are perfectly capable of turning out some high quality impressions, but they can be quite expensive if you are doing a lot. In an emergency, or just to test your design, grab a pre-cut sheet of cards and print that. It makes it easier to separate them.
Business cards are an important part of business, even in this digital day and age. Make the most of your offline networking and have some on you at all times to hand out to people you meet. You never know when someone standing in line at the bank could be a valuable contact after all.
Did you like this article? Visit John Riley’s blog for more awesome tips and ideas on company and advertising. Go to our website and get free business cards for your own company.
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