March 30, 2010
Jusuru-A New Home Business
In this article we will have a look at Jusuru International, Inc. How does the company look when you apply the basic principles of choosing an MLM? Jusuru is one of the new kids on the MLM block. It made its official launch on February 16, 2010, after a promising pre-launch phase. This is an Anaheim, California based company that produces a single nutritional product.
Management: The co-founder and president of Jusuru is Asma Ishaq. She has a considerable amount of corporate experience and a background in nutritional supplement manufacturing and development. In addition she has an MBA degree from Rice University.
The Product: Jusuru produces a single nutritional product. The Jusuru drink is a combination of fruit juices and supplements that are purported to retard aging and improve skin and joint health. There clearly is science to support the claimed beneficial effects of some of the ingredients of the Jusuru drink. But, the bottom line is that it’s fruit juice with some supplements. The retail price of the drink is $50 per bottle. One of the questions I ask myself when considering a Network Marketing company is, would this product be viable in a normal retail setting, outside of Network Marketing. In my opinion this product would not be viable on its own, due to the cost. However, with that said, a similar product Xango, sells for $40 retail and that seems to do reasonably well.
Compensation: The compensation plan seems quite good. There are nine ways in which an associate can earn with the Jusuru opportunity. The details can be seen on the Jusuru site.
Cost To Join The Business: Forty dollars will get you started with Jusuru. You can bring new people into the business opportunity and sell the product. The initial fee also includes some marketing material.
Company Support: The company provides some information and resources to assist you in marketing the product and business. However, like many network marketing companies, they are a bit dated in their methods of marketing and in the way they train associates.
In summary, I believe this is a viable company with good leadership and a good product albeit somewhat overpriced. The generous compensation plan make it a legitimate business opportunity for those who successfully market the product and the business. I feel that to be really successful and efficient, you would need to expand on the marketing techniques recommended by the company.
Learn the system of Attraction Marketing that will allow you to attract people who want your business and your product and avoid harassing friends and family who are not interested. It’s not difficult to do, and it will greatly improve your chances of success.
An important component of Attraction Marketing is building a list of leads and branding yourself. When you have done that, you will be able to use it with any Network Marketing business or product and you will no longer be subject to the success or failure of one company.
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