March 25, 2011
Getting Expired MLS Leads To Sign With You
If you are a REALTOR, a great supply of sales revenue are expired MLS listings. Getting an expired listing to sign with you are generally the result of a benign communication such as a listing letter, or as blatant as physically knocking on the door. Regardless of how you method the prospect, it is very important to comprehend the mindset of your target customer.
When making contact with your prospect, it is necessary to understand that they may perhaps still be motivated to sell the home, but might feel that they have been burned by the REALTOR listing process. These prospects have heard the traditional REALTOR presentation and are open to anything that appears unique, different, or more helpful than what their current real estate agent offers.
For prospects of this sort, expired listing letters may not be very effective. Although these letters are low cost and might be sent out in mass, often, expired listing letters, postcards or presents are received well after the prospect has already signed with a competitor. It is not uncommon for an expired listing to receive five or more phone calls from aggressive real estate agents on the day that their listing expires. In consequence, expired listing letters are frequently received late.
For REALTORS that use expired listings as a supply of business a extra useful methodology may perhaps be to employ listing lead services such as the RedX (Real Estate Data Exchange) or LeadSenders to gain access to the leads in real time. The successful real estate agent utilizes these tools to identify leads, then reaches out on a daily basis by phone and occasionally in person. By means of these services, the real estate professional utilizes a first mover advantage to seize the listing ahead of the competition. Repeatedly, this slight advantage is all that the agent needs to get the business.
Statistically speaking, an expired listing lead will re-list their land with the first agent that makes contact. Once again, this indicates that expired listing script may possibly not be the most useful method in which to prospect mls listing leads. In all honesty, the proverb that the early bird gets the worm applies to these scenarios, and the profitable REALTOR have to change their lead generation tactic accordingly.
Brokers and real estate agents, get expired listing letters and sales tools to help grow your listings and close more sales. Visit www.TheRedx.net to discover how you can accelerate the growth of your real estate business and close more sales
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